Privacy Policy

At W J Sutton Ltd, we respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, share and safeguard your personal data when you visit our website or purchase our products.

What personal data do we collect?

We may collect and process the following types of personal data:

  • Identity data: such as your name, username, title and gender.
  • Contact data: such as your email address, phone number, billing address and delivery address.
  • Transaction data: such as your order details, payment method, payment history and delivery status.
  • Technical data: such as your IP address, browser type, device type, operating system and other information about how you access and use our website.
  • Marketing data: such as your preferences for receiving marketing communications from us or third parties.

How do we collect your personal data?

We may collect your personal data in different ways:

  • When you provide it to us directly: for example, when you create an account on our website, place an order, contact us by email or phone or subscribe to our newsletter.
  • When you provide it to us indirectly: for example, when you interact with our website through cookies or other tracking technologies (see below for more details).
  • When we receive it from third parties: for example, when we use third-party services such as payment processors or delivery companies to process your orders.

How do we use your personal data?

We may use your personal data for various purposes:

  • To fulfil your orders and provide you with our products and services.
  • To communicate with you about your orders, account or enquiries.
  • To improve our website performance and user experience.
  • To send you marketing communications that may be of interest to you (with your consent).
  • To comply with our legal obligations and protect our rights and interests.

How do we share your personal data?

We may share your personal data with selected third parties who help us provide our products and services to you. These include:

  • Payment processors who process your payments securely on our behalf.
  • Delivery companies who deliver your orders to you.
  • Marketing platforms who send out our newsletters and promotional emails on our behalf (with your consent).
  • Analytics providers who help us measure and analyse how visitors use our website.

We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow them to use your personal data for their own purposes unless they have a valid legal basis.

How do we protect your personal data?

We take appropriate technical and organisational measures to protect your personal data from unauthorised access, use or disclosure. These include:

  • Encrypting any sensitive information that is transmitted over the internet using SSL technology.
  • Storing any sensitive information on secure servers that are protected by firewalls and antivirus software.
  • Limiting access to any sensitive information only to those who need it for legitimate business purposes.

However, please note that no method of transmission or storage is 100% secure. Therefore, we cannot guarantee the absolute security of your personal data.

How long do we keep your personal data?

We will only keep your personal data for as long as necessary to fulfil the purposes for which we collected it, including any legal, accounting or reporting requirements. The retention period will vary depending on the type of personal data and the purpose of processing it. For example, we will keep your identity and contact data for six years after your last order to comply with tax laws, but we will delete your marketing data as soon as you unsubscribe from our newsletter. 

What are your rights regarding your personal data?

 You have certain rights regarding your personal data under applicable laws. These include:

The right to access: You have the right to request a copy of the personal data we hold about you.

The right to rectification: You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.

The right to erasure: You have the right to request that we delete or remove any unnecessary or unlawful personal data we hold about you. 

The right to restrict processing: You have the right to request that we limit the way we use or share your personal data in certain circumstances. 

The right to object: You have the right to object to our processing of your personal data for direct marketing purposes or for any other reason that affects your interests.

The right to data portability: You have the right to request that we transfer your personal data to you or another service provider in a structured, commonly used and machine-readable format.

The right to withdraw consent: You have the right to withdraw your consent at any time where we rely on your consent to process your personal data.

To exercise any of these rights, please contact us at or 0121 604 5446. We may ask you to verify your identity before taking any action on your request.

How do we use cookies and other tracking technologies?

Cookies are small text files that are stored on your device when you visit our website. They help us recognise you and remember your preferences, enhance your browsing experience and provide you with relevant content and offers.

We use different types of cookies for different purposes:

  • Essential cookies: These are necessary for the proper functioning of our website and cannot be switched off. They enable core features such as security, network management and accessibility.
  • Performance cookies: These help us measure and improve our website performance and user experience by collecting and analysing information about how visitors use our website.
  • Functional cookies: These allow us to provide you with enhanced functionality and personalisation by remembering your choices and settings.
  • Marketing cookies: These allow us or third parties to deliver targeted advertising that may be of interest to you based on your online activity.

You can manage your cookie preferences at any time by clicking on the “Cookie Settings” link at the bottom of our website. You can also disable cookies in your browser settings, but this may affect how our website works.

Changes to this privacy policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting a notice on our website or by email (if we have it). The date at the top of this privacy policy indicates when it was last updated. Please review this privacy policy periodically to stay informed about how we use your personal data.

Contact us

If you have any questions or concerns about this privacy policy or our handling of your personal data, please contact us at:

W J Sutton Ltd, 23-31 Vittoria Street B1 3ND. You can also email us at or call at 0121 604 5446

We will respond to your enquiry as soon as possible. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant supervisory authority in your country.

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