Free delivery on orders over £250
Wide range of stock
High quality jewellery
Business established 130 years

Frequently Asked Questions


W J Sutton Ltd. is a family run manufacturing and wholesale jewellery company that focuses on quality and price. Our aim is to provide you with a wonderful range of fine sterling silver and gold jewellery at the best possible wholesale price.

We endeavour to keep our overheads to an absolute minimum wherever possible in order to pass these savings on to you - the Retailer.

We carry everything from bangles and bracelets to pendants and earrings – we currently stock over 6,000 different items. If you require quantities over 200 pieces/packs, contact us and we may be able to offer special discounts. Although there are popular lines which have sold for many years, we like to try new ideas. We regularly recieve new lines which may or may not be ongoing lines depending on how many are bought. If you have any particular favourites, then it would be prudent for you to order these up quickly. Lines do change fairly frequently and as a result that we shall be updating this website as stocks last. We also offer reduced prices on overstocked lines or special purchases. These can be found in the Clearance section of the website. 

Who are you?

W J Sutton Ltd. is a business started by the directors’ (Kenneth Sutton and Carol-Anne Vincent) great-grandfather in around 1887. His father and uncle were already experienced jewellers who passed on their skills to him. We are now a manufacturing jewellers and importers who focus on providing top quality jewellery at a reasonable price. We only supply to resellers and not to the general public.

What do you specialise in?

We sell a wide range of jewellery in Carat Gold and Sterling Silver, but our speciality is Silver chain. We carry both machine made and handmade chains, with many of the handmade lines being exclusive to us.

We have lost our username and/or password? Or I can’t login properly. What can I do?

Unlike our previous website, the staff at W J Sutton Ltd. can’t remind you of your password as we no longer have access to this information. This is to protect your privacy. It is for this reason that we are requesting that you enter a new password into our system and increasing the security of this password to industry standards. You can change your password using this link. For more information on passwords and security, please click this link. 

How can we pay you?

Online payment is made using Credit or Debit Card. We use SagePay to process these payments, which offers PayPal as an alternative channel of payment. However, we prefer the main service because orders placed using PayPal sometimes don’t complete properly. If your payment is unsuccessful, we don’t recommend trying again. Instead, please call or email us and we will make alternative arrangements.

For orders placed over the phone, we still use SagePay to process card payments. SagePay stores card details so that we can credit clients for returns and, with permission, take payment for future orders without retaking your details. We also accept cheques from old friends in the trade and bank transfers.

Whenever an internet payment (not just on our site) is processed, the card company “authorises” it if there are funds available. If the website rules accept the payment, the money will be taken later and the order despatched. However, most website have anti-fraud rules such as only despatching to the card address. The card will then remain “authorised” until it is deleted by the card company. If you would like this feature to be removed you will need to ask for a supervisor,  as front line card company staff may give misleading advice.

Can I open a credit account?

While we do have some long standing clients who have credit accounts, banks are reluctant to extend their credit facilities and because of this several of them are struggling to pay to our terms. Therefore, we are only opening new credit accounts in exceptional circumstances.

What are your working hours?

9 to 4 on Monday to Friday, excluding bank holidays and between Christmas and New Year.

When should we expect delivery?

For all online orders and most others, we use Royal Mail Special Delivery. We despatch either the same day or the next day, so if you are in the UK and the parcel doesn’t arrive within two working days, please contact us.

How much do you charge for postage?

For orders of £250.00 or more (of jewellery items, not cases) bought from the website for delivery to the UK, we will not charge postage. Otherwise we charge £7.50, or the actual cost if the postage cost is greater than £7.50. This value is given on web orders at time of payment.

Is VAT charged on your goods?

We charge VAT on all goods despatched to the UK or collected from us here. We also charge VAT to EU clients who do not provide us with valid a VAT Number. All other clients will not be charged VAT. If the website charges the incorrect amount of VAT, we will adjust it when we invoice the goods.

What if we would like to return an item?

We offer a 10 day 'no questions asked' return policy on all items listed on the site (not on special requests, sorry). Goods returned after this period but within 1 year of invoice will be credited if they have a manufacturing fault. Returns must be sent to us using a 'signed for' service.

My jewellery has tarnished, what can I do?

Pure silver does not tarnish, however sterling silver contains copper which does tarnish when in contact with air, and particularly when left in moist conditions. We recommend keeping sterling silver items in dry conditions, ideally wrapped in acid free tissue paper and cleaned with an impregnated silver cleaning cloth. If your premises are close to the sea then this is more important and a dehumidifier would be recommended.

I want a piece of bespoke jewellery which isn’t listed on the website. Can you help me?

Apart from the smallest of variations, such as changing the plating used, adding a logo or diamond cutting or soldering on a different catch, most designs require some type of development. This process typically requires either stamping tools or casting models and moulds. The tools used for development typically cost upwards of £200. To be at all viable, we believe that 250gm is the very minimum that should be initially ordered. This is because bespoke pieces cannot be sold to other customers. We ask for a deposit of the development costs + 40% of the order value before starting the project. Delivery times will vary for bespoke projects but 3 months is typical. Please note that not all proposed bespoke projects can be produced for a wide variety of practical reasons. 

My client has a nickel allergy; can you guarantee that your products will not affect them?

There is no nickel in any of the alloys that we use (or cobalt, lead or mercury). When we submit jewellery for nickel release tests they always pass. However, we and all other manufacturers and importers have the following problem; there is the potential for silver to be contaminated with nickel from the machines used to manufacture jewellery. In the past, when a client has declared a known allergy we have submitted expensive individual pieces for testing. This was an expensive exercise, but we felt that it was generally useful. However, this test was destructive, so we couldn’t sell the item. Whilst the result we recieved was a reassuring 0.000% nickel, the testers told us that this “doesn't guarantee other pieces in the same batch haven’t got any nickel in them”. The final outcome for us was just a test fee, a scrap bracelet and no sale! Many years have passed since then and we haven’t had a similar request, but if we do hear of a known nickel allergy (which can be very serious) we would respectfully decline and would recommend clients do the same.

Can I take copies of your photographs?

We are more than happy for you to take copies of our product photographs if it helps you. Just follow these simple instructions:- double click on the photo to enlarge it, then right click and save.

Are your products hallmarked?

We hallmark our goods to UK legal standards. Items with the HM suffix  in the product code are voluntarily hallmarked by us. Each year we voluntarily hallmark over 10,000 pieces. Clients from Ireland and Switzerland have to submit all precious metal products for assaying and many other clients use UK hallmarking as a marketing tool. These products are taken from our normal stock and this together with the fact that our lighter pieces come from exactly the same sources as our heavier pieces assures us that everything that we supply is genuine sterling silver. If you wish for any item below 7.8gm to be hallmarked this can be done for £1 with a week lead-time. We hallmark our pieces at the Birmingham Assay Office. 

Are your products that are not hallmarked marked in any way?

Items which we make ourselves are either marked 925 or Silver, apart from when we are obliged to legally (see above question). We leave the marking of our jewellery to our suppliers. The vast majority of these are discreetly marked .925 but we cannot guarantee this. However, it is worth noting that often the most clearly marked jewellery is fake silver, often sold on online auction sites.

What are precious metal filled products?

Rolled Gold (Gold Filled) pieces (with product codes starting with RG) and Silver Filled Pieces (codes starting with Q) are a layer of precious metal bonded onto a base metal. They can’t be hallmarked. They are a quality product which take longer to make than the Hallmark quality pieces. In many ways, they are better than jewellery that has simply been lightly plated. We are proud of our 0% quality return on our Rolled Gold and Silver Filled products.

Aren’t postal charges exempt from VAT?

Postal services provided by the Post Office are exempt from VAT, but this exemption does not extend to similar services provided by other suppliers, even where this might be seen as being in direct competition with the Post Office. However according to HMRC we have to charge you VAT on our total invoice value.

Do you offer drop shipping services and if so what are the terms and conditions?

Unfortunately, we do not dropship. The main reason for this is that we are a bulk distributor who have not built the costs of individual parcels into our costings. The other is that in order to give clients good service, customers need to hold some stock. They also need to know if something has been delivered without relying on a third party.

How do I create an account?

Please fill in the Create Account form here. To protect yourselves and our other clients from the general public viewing our prices, we have to approve your application. We usually do this within one working day.

Are your products all British?

Unlike some of our competitors, we still have our own manufacturing facilities. Some of our products are sourced either from our friends in the trade locally, whilst others are from trusted overseas sources. It may interest you that the trend for importing products has started to reverse and we are making and selling more of our own factories products and have recently seen an increase in our exports too.

If you have any other questions feel free to contact us